Skip to Content

Do hashtags help engagement on Instagram?

Instagram is one of the most popular social media platforms around, boasting over 1 billion active monthly users. It is a platform that has significantly changed the way we connect and communicate with people online.

As an Instagram user, you may have noticed that hashtags are a prominent part of the platform. Indeed, many businesses and personal brands use hashtags as part of their Instagram marketing strategy to increase visibility, reach a larger audience, and drive engagement.

But how effective are hashtags at achieving these goals? Do hashtags really help engagement on Instagram? In this blog post, we dive into the power of hashtags and explore their ability to boost engagement rates on Instagram.

What are Hashtags on Instagram?

Hashtags are a word or phrase preceded by a hash symbol (#) that makes it easier for Instagram users to discover new content and accounts. Hashtags categorize content into specific topics, allowing people searching for those topics to find relevant posts.

For example, if you search for #foodie, you will discover a plethora of posts that relate to food and dining. Similarly, if you use the hashtag #foodie on your post, people who are following or searching this hashtag will be able to discover your post.

Instagram allows users to add up to 30 hashtags per post, but it is essential to note that the effectiveness of hashtags can vary significantly depending on how you use them.

The Power of Hashtags

Hashtags have the power to increase engagement on Instagram. According to a study, posts with at least one hashtag gained 12.6% more engagement compared to posts without any hashtag. Furthermore, posts with 11 or more hashtags get the most interaction, with engagement rates increasing by over 55%.

Hashtags are particularly effective for businesses or individual users trying to grow their Instagram audience. By crafting the right hashtags within a specific niche or field, you can attract relevant followers, build brand awareness, and drive traffic to your Instagram account.

Best Practices for Using Hashtags on Instagram

To get the most out of hashtags, it is essential to understand how to use them effectively.

1. Be Specific: Use hashtags that are specific to your niche or industry. This way, you can target relevant users, who are more likely to engage with your content.

2. Use Relevant Hashtags: Make sure that the hashtags you use are relevant to your post. If you use irrelevant hashtags, Instagram’s algorithms may view your post negatively, which can affect engagement.

3. Mix Up Hashtags: While it may be tempting to use the same hashtags over and over again, it can reduce authenticity and can lead to oversaturation. Instead, consider using a mix of popular and niche hashtags to keep your post fresh.

4. Use Branded Hashtags: Using branded hashtags (hashtags that relate to your brand or campaign) can help build brand awareness, encourage user-generated content, and create a sense of community around your brand.

5. Use Hashtags in Stories: Using hashtags in your Instagram stories can lead to increased visibility, reach, and engagement.

The Bottom Line

Hash-tags are a powerful tool for Instagram users looking to increase engagement, gain followers and build brand awareness. By following best practices and using relevant, niche hashtags, Instagram users can unlock significant engagement and potential for growth.

Hashtags help break down barriers and provide a way to connect with people from all over the world who share similar interests. So, whether you’re an individual or a business, consider incorporating hashtags into your Instagram marketing strategy to take advantage of their power and reach your desired audience.


How much do hashtags increase engagement?

In the world of social media marketing, it’s no secret that hashtags have become a critical tool for driving engagement and growing your audience on platforms like Instagram and Twitter. But just how much of an impact can adding a few hashtags to your posts really have on engagement levels? It turns out, the answer is quite a bit.

According to a number of studies and social media experts, using hashtags in your posts can increase engagement levels significantly. For example, a study by Buffer found that tweets with hashtags receive on average 2x more engagement (clicks, retweets, likes, and replies) than those without.

On Instagram, the impact of hashtags is even greater. In fact, using hashtags has been shown to increase engagement rates by up to 12%. This makes sense when you consider that hashtags allow your posts to be discovered by people who aren’t already following you. By including relevant hashtags in your posts, you increase the chances that your content will be seen by a wider audience, boosting the potential for likes, comments, and follows.

But it’s not just about using any old hashtag. To truly maximize the impact of hashtags on engagement, it’s essential to use the right ones. This means identifying hashtags that are popular and relevant to your brand and target audience, while also avoiding overused or spammy tags that could dilute the quality of your content.

The evidence is clear: using hashtags can be a powerful way to drive engagement on social media. While the exact impact on your engagement levels may vary depending on the specific platform and audience you’re targeting, there’s no question that hashtags are a valuable tool to include in your marketing arsenal.