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Who owns Let’s Face It?

Let’s Face It is a skincare and beauty company that offers a range of products to help people achieve clear and radiant skin. They provide products including facial cleansers, toners, and serums that are designed to treat various types of skin issues. The brand has been around for several years and has become a favorite among skincare enthusiasts who swear by the brand’s effectiveness. It’s no wonder people are curious to know who owns Let’s Face It. In this blog post, we will discuss the owner of the company and their background in the beauty industry.

Who is the Owner of Let’s Face It?

The owner of Let’s Face It is Jie Yu. She is the co-founder and director of the company. Jie is a well-known figure in the beauty industry and has always been passionate about skincare. She started her career working in the beauty department of a department store before deciding to start her own business.

After noticing a gap in the market for affordable and effective skincare products, Jie teamed up with a group of experts to create Let’s Face It. She put all of her knowledge and expertise into the development of the brand’s skincare line. Her philosophy is to provide simple, yet effective products that can be used by everyone regardless of their skin type or concern. It’s this commitment to inclusivity that has earned Let’s Face It a loyal following.

Background of Jie Yu

Jie Yu’s passion for skincare started at a young age when she struggled with her own skin issues. She spent hours researching and experimenting with different products to find a solution to her skin problems. Her passion eventually led her to pursuing a career in the beauty industry.

Jie began her career working in the beauty department of a well-known department store chain. She spent several years working with clients to help them find the perfect skincare solutions. It was during this time that she noticed that there was a lack of affordable yet effective skincare products in the market.

This realization prompted her to start her own skincare line, Let’s Face It. Jie collaborated with a group of skincare experts to develop a range of products that focused on using natural ingredients to achieve healthy and radiant skin. Her goal was to create products that were not only affordable but also suitable for all skin types.


In conclusion, Let’s Face It is owned by Jie Yu, co-founder, and director of the company. Jie has been passionate about skincare since she was young and has devoted her entire career to the beauty industry. Her dedication and expertise have made Let’s Face It a popular brand among skincare enthusiasts. Through her inclusive approach, Jie has created products that are affordable, effective, and suitable for everyone.