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What is the resale value of a wedding dress?

Wedding is one of the most important and unforgettable events in our life. For that reason, every bride wants to look stunning on her big day and one of the key elements that can make her look amazing is her dress. However, wedding dresses are notoriously expensive and may only be worn once. With that in mind, many brides wonder about the resale value of their wedding dress. In this blog post, we will delve into the factors that can affect the resale value of a wedding dress and what a bride can expect to receive if she decides to sell her dress.

What is the resale value of a wedding dress?

The resale value of a wedding dress can depend on several factors. One of the most significant is the dress’s age and condition. A used wedding dress in great condition and under two years old can usually sell for 50 percent of the retail price. If your dress is by a more recognizable brand like Oscar de la Renta or Vera Wang, you could make closer to 60 percent of its retail value.

Another crucial factor that can affect the resale value of a wedding dress is the style and design of the dress. Fashion-forward designs with trendy silhouettes, fabrics, and embellishments may have a higher resale price. However, brides are encouraged to go with a classic style, as these often have a timeless appeal, which can increase the dress’s resale value in the future.

The popularity of the designer and dress can also influence the resale value. Bridal gowns from renowned designers like Monique Lhuillier and Carolina Herrera may have a higher resale value because of their brand recognition. Additionally, gowns that are no longer being produced or have limited availability can also increase their resale value as they become harder to find.

Factors that can decrease the resale value

In contrast, several factors can decrease the resale value of a wedding dress. The significant one is wear and tear. A wedding dress that has been severely stained, ripped, or damaged may have a low resale value. It is imperative to keep the dress in pristine condition after the wedding to ensure that it retains its value.

Also, dramatic changes made to the dress can decrease its value, such as shortening the hemline, adjusting the neckline, or completely changing the overall look of the dress. These alterations make the dress less desirable to potential buyers, and it is unlikely to fetch a good price.

Selling options

Now that we know what can affect the resale value of a wedding dress let’s discuss the selling options available for brides. There are several avenues that brides can take to sell their wedding dress, including:

  • Online classifieds sites such as Craigslist or Facebook Marketplace
  • Specialty bridal gown resale websites such as
  • Online auction sites like eBay
  • Consignment shops or boutiques

Each option has its advantages and disadvantages. Classifieds can offer quick cash, but there’s a greater risk of scams and unsafe transactions. Specialized resale websites have high traffic from people seeking out Wedding dresses, but they may charge significant fees for listing your dress. Online auction sites need a lot of time and effort from the seller to build appealing listings. Consignment shops offer the least amount of money for the dress, but they typically take the least amount of effort.


In conclusion, the resale value of a wedding dress depends on various factors such as age, designer, style, and condition. To ensure that a bride can fetch a higher resale price, it is vital to keep the dress in pristine condition, choose a classic style and brand, and try to sell in a weakened market to increase its rarity. Brides should also consider the various selling options available and choose the one that best suits their needs.


How much should I resell my wedding dress for?

If you are considering reselling your wedding dress, there are a few factors to take into account to determine how much you should sell it for. Firstly, the original retail price of the dress can give you a good idea of its potential resale value. As a general rule of thumb, used gowns in great condition and only a few years old can sell for fifty percent of their retail price.

However, if your dress is older or its style is no longer fashionable, its resale value may decrease. Keep in mind that current trends in bridal fashion can significantly affect the price of vintage and used wedding gowns. For example, if your dress features a popular style or unique design that is currently in demand, it may fetch a higher price than a dress that is no longer in style.

Another factor to consider is the condition of the dress. If your dress has any signs of wear such as stains, tears, or missing embellishments, this can significantly affect its resale value. For this reason, it is important to ensure that your dress is professionally cleaned and repaired before you attempt to sell it.

In addition to the dress itself, the designer of the dress can also impact the resale value. Certain designers may hold their value more than others, making their dresses more sought after and valuable on the resale market.

When pricing your wedding dress, it is important to do your research and compare prices of similar dresses to get a sense of what the market is currently paying. Online marketplaces for used wedding dresses can be a helpful resource for determining the value of a dress.

The resale value of your wedding dress will depend on a variety of factors, including its condition, age, and designer. It is always a good idea to be flexible with your pricing and willing to negotiate with potential buyers. With careful consideration, research, and a little patience, you can successfully resell your wedding dress and recoup some of its original cost.

Do wedding dresses increase in value?

The value of wedding dresses can fluctuate depending on various factors. On average, the prices of fashion items tend to increase by about 3% annually due to inflation and other economic factors. However, wedding dresses, bridal veils, crystal tiaras, and other bridal accessories are considered high-ticket items and may rise in price by 5% to 10%, depending on the brand, design, and materials used.

Another factor that affects the value of a wedding dress is its condition. A well-preserved dress that has been professionally cleaned and stored can increase in value over time, especially if it is a sought-after vintage or designer piece. In contrast, a dress that has been poorly maintained, damaged, or altered drastically may decrease in value and be more difficult to sell.

Furthermore, the demand for certain types of wedding dresses can also affect their value. For example, timeless and classic wedding dress designs may hold their value better over time than trendy or overly-ornate styles that may fall out of fashion. Similarly, dresses worn by famous brides or featured in popular bridal magazines and media may experience a surge in demand and value.

It’s important to note that the value of a wedding dress can also be subjective and depend on the individual buyer. A dress that one person deems valuable and is willing to pay top dollar for may not hold the same appeal to another person.

While the value of wedding dresses can appreciate over time, it depends on various factors such as brand, condition, and trends in the wedding fashion industry. Therefore, when investing in a wedding dress, it’s important to consider all these factors to ensure that it will hold its value and be a worthwhile investment for years to come.

Who buys the brides dress?

The wedding day is a beautiful and memorable occasion for every bride, and one of the most important aspects of that day is the wedding dress. While a bride’s dress is not the only thing that makes her special on her wedding day, it does play a significant role in fulfilling her dream of looking her best on her big day.

Traditionally, the bride’s side of the family is responsible for paying for her wedding dress as well as the dresses of her bridesmaids. This is because the wedding dress is considered a part of the bride’s trousseau, which is a collection of valuables and clothing that the bride brings into her marriage. The wedding dress is generally seen as a one-time purchase, which makes it a special and meaningful gift from the bride’s family.

However, over the years, the responsibility of paying for the bridesmaid’s dresses has shifted, and it is increasingly becoming the responsibility of the individual bridesmaids. This is because not everyone may have the same budget and may prefer different styles, and it would be unfair to ask everyone to pay equally for a dress they may not feel comfortable wearing or that does not suit their style.

Depending on the family’s financial situation and their ability to contribute to the wedding gown’s cost, the bride may choose to purchase her dress herself. In such cases, the bride may take the help of her bridesmaids or other family members to fund the purchase or share the cost of the dress with them.

While tradition may dictate that the bride’s side of the family pays for the wedding dress and bridesmaid dresses, different individuals may have different preferences and budgets. it is up to the bride and her family to decide who will pay for the dress and how it will be done.