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What is a wedding dress sale called?

Every bride dreams of finding the perfect wedding dress. It can be a daunting task to find the one dress that will make you feel like a million bucks on your big day. However, there is an event that can make this quest a little easier: a wedding dress trunk show.

What is a Wedding Dress Trunk Show?

A wedding dress trunk show is a special event at which a wedding dress designer, or one of their reps or stylists, visits a bridal boutique on a set day with their entire line of new wedding dresses. Unlike a regular bridal salon appointment, trunk shows often offer brides-to-be exclusive and limited-edition dresses that aren’t usually available in the salon’s inventory. This is because the boutique has specifically ordered these gowns for the event.

Trunk shows allow brides to preview new collections before they are available in stores, so you can get a sneak peak of what will be in style come next season. Additionally, the designers or stylists are often on hand to offer personalized advice and recommendations on which dresses would best suit your body type and wedding theme.

What are the Benefits of Attending a Trunk Show?

Attending a wedding dress trunk show can offer many benefits that you might not get from a regular appointment:

More Options

Trunk shows often showcase a wider range of dresses than a regular bridal salon appointment, and they may contain samples of dresses that are not yet available in stores.


Since the gowns are from the designer’s latest collection, they may not yet be available in stores. This means that attending a trunk show can offer a chance to see new and unique styles that aren’t yet worn by many brides.

Bridal Expertise

Designers and stylists often attend trunk shows, and they are experts in their field. They can help brides determine which designs flatter their body type and what styles will fit their theme and venue.

Discounts and Deals

Bridal salons often offer special deals, discounts, and gifts at trunk shows. You may be able to get a discount on your wedding dress or complimentary accessories, such as a veil or jewelry.

How to Prepare for a Trunk Show?

If you’re considering attending a wedding dress trunk show, here are a few tips:

Book an Appointment in Advance

Trunk shows are often in high demand, so it’s best to make an appointment at the bridal salon as soon as possible. This will ensure that you have enough time with the stylist and that you get first dibs on any limited-edition dresses.

Bring Your Entourage

Trunk shows are a great opportunity for friends and family to see you in wedding dresses. Bring people who would support you but also give you honest feedback.

Choose Your Undergarments Wisely

Wearing the right undergarments is essential when trying on wedding dresses. Make sure to wear nude underwear and the right bra so that you can see how the dresses will look on your big day.

Bring Shoes

It’s important to bring shoes with a heel height similar to the ones you plan on wearing on your wedding day to see how the dress fits.


A wedding dress trunk show can be a valuable and exciting part of your wedding dress shopping experience. It offers a chance to see new and exclusive styles, get expert advice from designers and stylists, and take advantage of special deals and discounts.

If you’re on the search for your perfect wedding dress, consider attending a trunk show near you.


What is a bridal sample sale?

A Bridal Sample Sale is an event during which bridal stores sell their sample dresses at discounted prices for direct, off-the-rack purchase. During a sample sale, the stores sell the actual sample gowns that brides try on in the salon. The dresses offered during the sample sale are often in excellent condition as they are well-maintained by the stores to ensure the durability and longevity of the dresses.

Typically, a sample sale takes place when the store owner needs to clear out the previous season’s inventory or discontinued styles to make room for new styles. It is a great opportunity for brides-to-be looking for a designer gown at an affordable price. Sample sales can be hectic, but it’s an amazing opportunity to score a designer wedding dress at a fraction of the original price. Sample sales are perfect for brides who have stricter budgets, have fast approaching wedding timelines, or who just want to get an amazing deal on a designer wedding dress.

Bridal Sample Sales usually happen a few times a year and usually do not require an appointment, but sometimes require early arrival for a better chance of securing your dream dress. Before attending, ensure that you have done your research on what type of dress you are searching for so that you can easily pick out the right dress. The sample sale inventory is often limited, and the dress you have your heart set on might not be available. Therefore, it is essential to have a few backup options in mind.

A bridal sample sale is the perfect opportunity for budget-conscious or short-timeline brides to get their hands on a designer wedding dress at a discounted price. Just be sure to do your research beforehand and arrive early for the best chance of securing a beautiful gown that you will cherish on your special day.

What is the difference between a trunk show and a sample sale?

Trunk shows and sample sales are two popular retail events that offer discounts and unique opportunities for shoppers. Trunk shows are typically organized by fashion brands or designers, and they give customers the chance to see and try on their latest collections. These events are usually hosted by high-end boutiques, and the designers often attend to offer personalized styling advice and recommendations.

Trunk shows are particularly good opportunities for shoppers who are interested in a designer whose full collections aren’t typically available in their country or city. They’re also a great opportunity to discover up-and-coming designers and brands, and to potentially find one-of-a-kind pieces that may not be stocked in regular boutiques.

On the other hand, sample sales are events where boutiques sell the gowns that brides try on in the store. Sample sales occur when a boutique wants to get rid of their inventory quickly, often because they’re making room for new collections. During these events, bridal gowns, dresses, and accessories are typically sold at a heavily discounted rate, sometimes up to 50-80% off retail prices. This makes sample sales a popular choice for brides who want to get a great deal on their wedding dress, and who are willing to hunt through racks of gowns to find the perfect one.

One important thing to note is that while both events offer discounts, they’re quite different in terms of their purpose and execution. Trunk shows provide a unique opportunity for shoppers to see a designer’s latest collections and to potentially meet the designer in person. Sample sales, on the other hand, are focused on quickly moving inventory out of the boutique, and customers should be prepared to sort through a lot of items to find what they’re looking for.

Both trunk shows and sample sales can be excellent opportunities to snag a great deal on designer clothing or accessories. However, it’s important to understand the key differences between these events to determine which one is the right fit for your shopping needs.

What is another name for a wedding dress?

A wedding dress, also known as a bridal gown, is a special type of dress that is worn for a wedding ceremony by the bride. However, there are also several other names that are used to refer to a wedding dress. One common synonym for a wedding dress is a bridal outfit. This term is used to refer to the entire ensemble that a bride wears on her wedding day, including her dress, veil, jewelry, shoes, and any other accessories.

Another term that can be used to describe a wedding dress is a trousseau. This refers to the collection of garments and personal items that a bride assembles before her wedding day. The trousseau can include clothes, lingerie, cosmetics, and other items that the bride will need as she begins her new life as a married woman.

In some cases, the term tuxedo is also used as a synonym for a wedding dress. This term is more commonly used to describe the formal attire worn by the groom and his male attendants, but it can also be used to describe the bride’s dress if it is a very formal and elegant design.

While the term “wedding dress” is the most commonly used term to describe the attire worn by a bride on her wedding day, there are several other names that are used interchangeably including bridal gown, bridal outfit, trousseau, tuxedo, wedding attire, and wedding clothes.