Social media has become a prominent part of our lives nowadays, with an estimated worldwide audience of almost 3.5 billion users in 2019. Social media platforms like Instagram, Twitter, and Facebook have turned into marketing powerhouses for businesses, brands, and individuals alike. And hashtags are one of the most effective tools used by these parties to leverage their social media presence.
Hashtags started as a simple way to categorize content on social media, with the use of the pound sign (#) and a keyword or phrase. They were first introduced on Twitter in 2007, and soon became popular on other platforms like Instagram as well. Nowadays, hashtags are everywhere, and almost all brands, influencers, and individuals use them to reach more people and gain more visibility on social media.
When it comes to choosing hashtags to use on social media, one of the most important factors to consider is the popularity or size of the hashtag. In this blog post, we will discuss what exactly are big hashtags, why they are important, and how to use them effectively.
What are Big Hashtags?
Big hashtags are essentially hashtags that have a large number of posts associated with them, usually in the millions. These are often general or broad hashtags, like #love, #travel, #food, #fashion, etc. There’s a lot of competition when it comes to big hashtags, with millions of people using them daily, which means that your content could easily get lost in the mix.
However, big hashtags are also popular for a reason: they have a broad appeal and can reach a large audience. Using popular hashtags in your social media posts helps you get discovered by people who are searching for that specific hashtag or those who follow the hashtag. If you use the right big hashtags, it can increase your post’s visibility and ultimately your engagement, leading to more followers, likes, comments, and even sales.
Why are Big Hashtags Important?
Big hashtags are essential for businesses, brands, and influencers as they help increase their reach and visibility. If you want to reach a broader audience that goes beyond your current followers, you need to tap into the existing communities and conversations that are relevant to your brand or niche. Plus, the more exposure and engagement your posts receive, the higher the chances of your account being recommended by the platform’s algorithm, which means even more potential followers.
Big hashtags can also help you stay relevant and on-trend. By using general hashtags, you show that your content is up-to-date and current, and you’re part of the social conversations happening on the platform. Additionally, some big hashtags can be seasonal or related to cultural events, holidays, or popular trends, and jumping on these hashtag bandwagons can increase your post’s visibility and relevance.
How to Use Big Hashtags Effectively?
While big hashtags are crucial for increasing your reach and discoverability, it’s important to use them effectively. Here are some tips to ensure that you’re using big hashtags efficiently:
- Don’t use too many big hashtags: While it’s tempting to add as many hashtags as possible to reach more people, using too many hashtags can look spammy and reduce your post’s engagement. Stick to 1-3 big hashtags per post, max.
- Use relevant big hashtags: Make sure to use big hashtags that are relevant to your content and niche. Using generic big hashtags that have nothing to do with your content won’t help you gain followers or engagement.
- Combine big hashtags with niche-specific hashtags: It’s better to use a few specific hashtags that relate directly to your brand or content alongside the big hashtags, as this will help you reach a targeted audience who is genuinely interested in what you post.
- Research your hashtags: Before using a big hashtag, research it to see how popular it is and if it fits your brand or content. You can use third-party hashtag research tools like Hashtagify or RiteTag to determine the popularity and relevance of hashtags.
Conclusion
Big hashtags are a crucial part of social media marketing, helping businesses, brands, and influencers reach a broader audience and increase their engagement and discoverability. While it’s important to use big hashtags effectively, it’s equally essential to supplement them with niche-specific hashtags and your own unique content. Ultimately, the goal of social media is to build an engaged community around your brand, and big hashtags can help you do that by providing a way to reach a large audience and connect with people interested in your content.
FAQ
What is an example of a hashtag?
A hashtag is a word or phrase, without spaces, preceded by the # symbol. Hashtags are commonly used on social media platforms like Twitter, Instagram, and Facebook. They help categorize and organize content by making it easier for users to find posts related to a specific topic.
An example of a hashtag is #InboundHour. This hashtag is used in the inbound marketing community for a weekly Twitter chat. By including this hashtag in their tweets, users can participate in the chat and connect with others who are interested in inbound marketing.
Another example of a hashtag is #ChocolateLovers. This hashtag is used by people who love chocolate and want to share their love of chocolate online. By including this hashtag in their Instagram posts, users can connect with others who share their passion for chocolate and discover new chocolate-related content.
Hashtags can be incredibly powerful when used correctly. When you use popular hashtags that are relevant to your content, you can increase the visibility of your posts and reach a wider audience. However, it’s important to use hashtags sparingly and intentionally. Too many hashtags can make your posts look spammy and annoy your followers. using hashtags is a great way to make your social media content more discoverable and connect with like-minded people online.
What does hashtag mean when texting?
When it comes to communicating via text messages or social media platforms, you might have come across the term “hashtag”. A hashtag is a word or phrase preceded by the hash symbol (#) that is used in social media to categorize messages. It is basically a way of tagging content, to make it more discoverable and to mark it as belonging to a specific topic or theme. Whenever you include a word or phrase preceded by the hash symbol (#) in your message, it is automatically hyperlinked to other messages with the same tag, making them easier to find and connect with.
The use of hashtags started on Twitter and has since then spread to other social media platforms like Instagram, Facebook, TikTok, etc. Hashtags typically represent a topic or theme, and they are used to join conversations and connect people around shared interests. For example, if you’re attending a concert, using the hashtag for that concert will allow you to see other people’s posts about the event and engage with them in conversations through comments or direct messages.
The use of hashtags has become an essential tool for online marketing as businesses and brands use them as a way to connect with their audience and promote their brand. The hashtags enable businesses to reach a wider audience that might not have come across their content without the hashtag.
A hashtag is a word or phrase preceded by the hash symbol (#) that is used in social media to categorize messages. It is a way of tagging content, making it more discoverable and connecting people around shared interests. It is an essential tool for online marketing and has become popular on various social media platforms.