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Should churches use hashtags?

Hashtags have become a universal tool for social media users any time they want to make their content available and easily searchable for people who share similar interests. It’s no secret that the use of hashtags has proven to be a powerful tool for businesses and influencers to reach wider audiences and connect with people who would otherwise not have come across their content.

With the increasing use of social media in today’s world, they have become an important tool for churches to reach out to their congregation and even potential new members. However, some churches might question whether hashtags are an appropriate tool to use in spreading the gospel or whether it’s too secular. In this blog post, we will discuss why churches should consider using hashtags and how to use them effectively.

The Benefits of Using Hashtags for Churches

1. Increased reach:

Hashtags broaden your reach beyond your immediate followers. They provide an easy and convenient way for people to search for content that interests them. This means by using effective hashtags, you can reach people who may have never heard of your church or any church before.

2. Community building:

Hashtags have a unique ability to create a community around a specific topic or theme. Churches can use hashtags to bring together their congregation and help them connect with each other beyond the physical walls of the church.

3. Relevant conversations:

Hashtags can help churches join relevant conversations in the community or the world at large. By using hashtags that are relevant to current events, issues, and holidays, the church can engage with topics that are relevant to the lives of their congregation members and the general public.

4. Free marketing:

Using hashtags in your social media posts is a free marketing tool that allows churches to stay top of mind for members and non-members alike. It also provides an opportunity to reach out to those who may be on the fence about attending church, as they are more likely to see posts that catch their attention.

5. Tracking engagement:

Hashtags allow churches to track user engagement with their content. This can help churches adjust their social media strategy and content to increase engagement and attract new followers.

How Churches Can Use Hashtags Effectively

To use hashtags effectively, churches should consider the following:

1. Be relevant and specific:

Using relevant and specific hashtags increases the chances of the right people seeing your content. This means using hashtags that are specific to the church, its mission or the message of the post.

2. Avoid gimmicky hashtags:

While overly cute or clever hashtags can elicit a few laughs, they are often ineffective in reaching people beyond the church’s current congregation. Using appropriate and relevant hashtags will help connect with a broader audience.

3. Keep it simple:

It’s tempting to go overboard with hashtags, but in reality, it’s best to keep it simple. Overuse of hashtags makes posts look cluttered and can turn off potential followers.

4. Create brand-specific hashtags:

Creating a unique hashtag that is specific to the church can help build brand recognition. It is a great way for congregants to easily find and share church content.

5. Promote hashtags across platforms:

Don’t limit your hashtags to just one platform, post them across all social media platforms the church uses. This helps engage your audience and diversify your reach.


Hashtags are a powerful tool for churches to reach out to their congregation and potentially new members. By using relevant and specific hashtags, churches can increase their reach, join relevant conversations, and create a sense of community around their message. When used strategically, hashtags can be a free marketing tool to help spread the gospel and promote the mission of the church.


How should churches use social media?

As we continue to move towards a more digital age, churches should take advantage of social media platforms to reach more people and engage with their audience. Here are 7 social media marketing strategies that churches can use to increase their reach and engagement:

1. Create themes for different days: One effective way to use social media for your church is to create themes for different days of the week. For example, you could have “Motivational Monday” where you post a positive quote or message to help start the week off on a positive note. “Trivia Tuesday” where you post a fun fact or ask a trivia question related to your church or faith. This can help attract and engage your followers.

2. Interact with your congregation: Social media is a great way to personally connect with members of your church and interact with them. Respond to comments, direct messages, and engage with your followers to make them feel connected to the church even when they’re not physically there.

3. Post a quote or scripture from the last week’s message: Sharing a quote or scripture from the last week’s sermon is a great way to keep the conversation going online and to reinforce the message to your followers. It can also inspire followers who may have missed the service to come to church next Sunday.

4. Create a podcast around your Sunday message: Podcasts are an excellent way to share in-depth conversations about your church’s message. Record your sermons and post them on your church’s website, YouTube channel, or iTunes. This will allow people who couldn’t attend to still hear the message and feel a part of the church community.

5. Share videos from your worship team: Sharing videos of your church’s worship music can help increase engagement with your social media audience. Video content can be a powerful tool to capture and share important moments, like having the congregation sing and dance along with the worship team.

6. Use the pastor’s social media accounts: Church leaders should take advantage of social media accounts to connect with members of their congregation. Posting updates on Facebook, Twitter, and Instagram can help share the message with a wider audience and deepen relationships with followers.

7. Create social media ads to increase visibility: Another way to use social media to market your church is by creating targeted ads that are designed to appeal to your target audience. Social media ad campaigns can be set up to target a specific age range, location, interests, and more. This can help attract new members and keep current members engaged.

Churches should use social media platforms to their advantage to reach more people and engage with their audience. With the right strategies in place, social media can help amplify your church’s message and increase engagement with your followers.

Are there rules for hashtags?

Hashtags are a popular and useful feature of social media platforms like Twitter and Instagram, but with this increased popularity comes the need to follow certain rules to make their usage effective and efficient. A hashtag is a keyword or phrase, preceded by the # symbol, which helps to categorize and organize content on social media platforms for users to easily find and follow.

One of the primary rules for hashtags is to avoid using spaces or punctuation within the keyword or phrase. If spaces or punctuation are included, the hashtag will not work properly and may not be categorized correctly. For example, #this is a hashtag will only categorize the word “this” and not the entire phrase “this is a hashtag” because the space separates them.

Another important rule for hashtags is to keep them relevant and specific to the content being shared. Therefore, it is crucial to do some research and find relevant and popular hashtags that will help your content reach the intended audience. This not only helps users to find the content they are interested in, but also helps to avoid diluting the content and making it less effective by using too many irrelevant hashtags.

It is also recommended to use no more than two hashtags per tweet or post as best practice, but users may use as many hashtags in a tweet as they like. However, too many hashtags can be seen as spamming, and it can make the post or tweet look unprofessional and not engaging. Therefore, using a limited number of relevant hashtags ensures that your content is easy to read, and it is also necessary to create a good impression

Additionally, it is essential to be creative and unique when using hashtags. By creating unique or branded hashtags, users can effectively communicate and interact with their target audience and stand out in the sea of content. The use of creative hashtags is essential to ensure that the content is both engaging and effective for the promotional campaign.

There are several rules to follow when it comes to hashtags, and it is important to understand and apply them to create engaging, effective, and well-categorized content on social media platforms. By keeping the hashtags relevant, specific, and creative and by avoiding spaces and punctuation, users can maximize their engagement levels and gain a larger following on social media.

Why not to use popular hashtags?

Instagram hashtags are a great tool to help your content reach a larger audience and gain more engagement from other users. However, it’s important to understand the differences between popular hashtags and effective hashtags.

Popular hashtags may seem like the best choice because of the high number of posts associated with them. However, this can actually be a disadvantage because of the sheer volume of content already existing under those hashtags. With so many people using popular hashtags, it can be easy for your posts to get lost in the sea of other content.

In addition, just because a hashtag is popular does not necessarily mean it will effectively reach your target audience. Popular hashtags may be too broad and general to truly engage with the niche audience you are targeting. This can result in decreased engagement and a diluted audience that’s not really interested in what you’re posting.

Using popular hashtags can also lead to a lot of spam and irrelevant content that can clog up your search results and dilute your brand message. Therefore, it’s important to research and use relevant, niche hashtags that can help your content stand out and reach a more specific and engaged audience. This means identifying the topics and interests that are relevant to your business or brand, and using hashtags that are specific to those topics.

While it may be tempting to use popular hashtags to increase your reach, it’s important to remember that popular doesn’t always mean effective. Instead, focus on using relevant and niche hashtags to help you reach your target audience and engage with those who are truly interested in what you have to share.

How do I promote my church on Instagram?

Instagram is a social media platform with over 1 billion active users, making it an excellent place for churches to reach out to new followers and members. Here are some tips on how to promote your church on Instagram.

1. Set up a Church Instagram Account: The first step is to create an Instagram account for your church. Choose an easy to remember username that reflects your church and add your church’s logo as the profile picture. Then, add a bio that sums up your church’s mission and vision.

2. Share images or videos of your worship service: Instagram is a visual platform, so a great way to promote your church is by posting pictures or videos of your worship services. This gives people a glimpse of what it’s like to attend your church and can help attract new members.

3. Go behind the scenes during event planning and service preparation: Share photos or videos of your team preparing for services or events. This allows followers to see the hard work that goes into each service and can help encourage them to volunteer or attend events.

4. Share Scripture or quotes from the last sermon: Promote your church’s teachings and encourage your followers to study the Bible and grow in their faith by sharing bible verses or quotes from the last sermon.

5. Highlight a volunteer or community service: Highlight some of the amazing work your volunteers or staff members are doing in your community. Share pictures of them serving food, cleaning up the city, or building homes for those in need. This helps followers to see your church’s impact and can encourage them to get involved.

6. Advertise an upcoming sermon or series: Use Instagram to advertise your upcoming sermons or sermon series. Share the dates, times, and themes of your services in advance so followers can plan to attend.

7. Use Hashtags to Reach New Followers: Use hashtags to reach new followers. Hashtags help people find posts related to the specific topics they are interested in. Be sure to use popular church hashtags like #church, #faith, or #jesus, as well as location-based hashtags to help people find your church based on its location.

Promoting your church on Instagram can help you connect with new members and followers. You can use the platform to showcase your church’s mission, vision, and services, as well as to inspire your followers to get involved in your community. Remember to post regularly and engage with your followers to keep them interested in what your church has to offer.

Is it OK to not use hashtags on Instagram?

Instagram is a great platform for sharing visual content and reaching a wide audience. However, in order to maximize your reach and engagement on the platform, many Instagram users turn to the use of hashtags. Hashtags allow Instagram users to categorize their content and make it discoverable to others who are interested in the same topics.

While hashtags can be incredibly helpful in increasing the visibility of your content, it is not necessarily essential to use them on Instagram. In fact, some Instagram users find that not using hashtags can lead to more meaningful engagement on the platform.

When you stop using hashtags, you’re left with only one way to improve your Instagram traction — you have to actually produce great content. Because without the “magic” of hashtags, your content has to actually earn its engagement. This means that you need to create high-quality content that is engaging, visually appealing, and provides value to your followers. When you do this, your followers are more likely to engage with your content, leave comments, and share it with their own followers.

In addition, not using hashtags can help you avoid the risk of appearing spammy or desperate for attention. When Instagram users see posts with too many hashtags, they may become turned off or think that the content creator is trying too hard to get likes and followers.

However, it’s important to note that using hashtags on Instagram can still be an effective way to reach a wider audience and increase your visibility on the platform. If you decide to use hashtags, it’s important to choose them wisely. Choose hashtags that are relevant to your content and your target audience. Avoid using popular hashtags that are too broad or generic, as your posts will quickly get lost in the sea of content.

While it is not necessary to use hashtags on Instagram, they can be helpful in increasing the visibility of your content. However, producing high-quality content is ultimately the most important factor in building a strong Instagram presence and engaging with your followers.