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How much is your average wedding dress?

Wedding dress shopping is one of the most critical tasks for any bride-to-be. The perfect bridal gown creates a memorable and stunning look that you will never forget. However, when beginning your search for the perfect wedding gown, the price of dresses can come as a shock to many brides.

So, how much does a wedding dress typically cost? In this blog post, we will break down the average cost of a wedding gown to help you better budget for your big day.

Factors affecting bridal gown pricing

The cost of a wedding gown is not a one-size-fits-all number. Several factors go into the pricing of a dress, including:


One of the primary factors that determine the price of a wedding gown is the designer. High-end designers are typically more expensive than non-designer options. Well-known bridal designers such as Vera Wang, Monique Lhuillier, and Carolina Herrera are famous for their designer bridal gowns. As a result, their dresses usually fall into the high-end category.


Many bridal shops offer customization options that cater to each bride’s unique preferences. However, customization can sometimes come with a hefty price tag, depending on the type of changes you would like to make.

Fabric type

There are different types of fabric options for wedding gowns, and the type of material used can affect the dress’s cost. High-quality fabrics like silk, taffeta, or lace, can increase the cost of a gown compared to more affordable options like polyester.

Details and Embellishments

From beading, crystals, and lace appliques to hand-stitched embroidery and pearls, the details and embellishments on a bridal gown tend to influence the price.

The Average Cost of a Wedding Dress

Generally, the average cost of a wedding gown is approximately between $1,800 to $2,500. Off-the-rack gowns may be priced lower than $1,800, while more luxurious gowns can sometimes fall in the $3,000 to $8,000 range. Customized dresses can cost up to $10,000.

How to Budget for a Wedding Dress

With the average cost of a wedding gown ranging between $1,800 to $2,500, it’s essential to plan accordingly when budgeting for your wedding dress. Here are some tips to help you make it an affordable expense:

Set a Budget

Before you begin shopping for a wedding dress, it’s crucial to know what you can afford. Sit down and have a candid conversation with your partner or anyone else involved in paying for the wedding to determine a reasonable budget that works for you.

Consider Your Priorities

If you prioritize finding your perfect dress, then focus the bulk of your budget on your gown. Remember that you can save in other areas of your wedding, such as the venue or floral arrangements, to make up for the extra cost of your gown.

Explore Non-Traditional Options

Many brides have discovered alternative options that offer stunning dresses for less than the average cost of a bridal gown. Online shopping can offer several discounted options, but ensure you’ve read reviews and return policies before making a purchase.

Take Your Time

The earlier you start dress shopping, the more time you’ll have to find affordable options that suit your style. Don’t be afraid to start shopping months ahead of your wedding date when the pressure is lower. You may be surprised at what you find when you’re not in a hurry.


While the cost of a wedding gown may seem intimidating, it’s essential to remember that there are affordable options out there. With some thoughtful planning and creativity, any bride can find a beautiful gown that falls within their budget. Remember, every bride deserves to feel stunning on her special day, regardless of the price of her dress.


Is $1500 enough for a wedding dress?

The cost of a wedding dress can vary significantly depending on a variety of factors, including the designer, the quality of materials used, and the amount of intricate detailing on the dress. However, for budget-savvy brides, $1500 can be an excellent price point to aim for when hunting for the perfect wedding gown.

In fact, according to some wedding experts, up to 83% of budget-savvy brides plan on spending no more than $1500 for their wedding dress. This is the perfect range for brides who want to prioritize their budget while still getting a high-quality and beautifully designed wedding gown.

While some may argue that a $1500 budget is still quite a considerable amount of money to spend on a dress to be worn for one day, it’s important to remember that this budget represents a reasonable compromise between quality and affordability.

It’s also essential to note that a more modest budget doesn’t necessarily mean that you’ll have to sacrifice style or quality. In fact, by focusing on designers and retailers that cater to budget-conscious brides, you can often find a dress that is just as beautiful as a high-priced designer gown.

A budget of $1500 is more than enough to find an excellent quality wedding dress that will make you feel beautiful and confident on your special day. Just be sure to shop around and do your research to find the perfect dress that fits both your budget and your unique sense of style.

Does the bride pay for her wedding dress?

The tradition of who pays for the bride’s wedding dress has evolved over time and varies by culture, family tradition, and personal preference. Traditionally, the bride’s family would pay for the bride’s dress and the attire of the wedding party. In some cultures, such as Chinese and Indian weddings, the bride’s family is usually responsible for buying the wedding dress and all other wedding expenses.

However, in recent times, the idea of who pays for the wedding dress has become more flexible. Today, many brides are choosing to pay for their wedding dresses themselves, as well as for the dresses of the bridal party. Some couples are splitting the costs between both families or themselves.

Moreover, as weddings become more personalized and less traditional, brides may opt for less expensive or second-hand dresses rather than splurging on a designer gown. In some cases, brides may even choose to rent their wedding dress for the day rather than purchasing one.

Who pays for the bride’s wedding dress comes down to personal preference and family tradition. While it is still common for the bride’s family to foot the bill, it is becoming increasingly common for couples and brides to shoulder the financial burden themselves or for both families to split the cost.

Do you include wedding dress in budget?

When it comes to planning your wedding, one of the biggest expenses will likely be the wedding dress. But how do you know how much to spend on it and whether or not to include it in your budget? The answer is that yes, you should include your wedding dress in your overall budget, just like any other aspect of your wedding.

Before you can determine how much you are willing to spend on a wedding dress, you will want to figure out your overall wedding dress budget. Typically, 10 percent of your overall wedding budget will go toward attire. This includes both the bride and groom’s attire, accessories, and alterations. So if your total wedding budget is $30,000, you’ll want to allocate $3,000 of that to your wedding dress and other attire.

Keep in mind that this is just a guideline, and you may want to adjust your budget based on your own personal preferences and priorities. If a beautiful wedding dress is your top priority, you may decide to allocate more of your budget to attire.

When determining your wedding dress budget, there are a few factors to consider. First, consider the style of dress you want. Some styles, such as ball gowns or heavily beaded dresses, tend to be more expensive. If you have your heart set on a specific style, you may need to allocate more of your budget to your dress.

Second, consider where you will be purchasing your dress. Bridal boutiques tend to have higher prices than department stores or online retailers. However, if you value the personalized attention and expertise of a boutique consultant, it may be worth the extra expense.

Finally, factor in the cost of alterations. Almost all wedding dresses will require some level of alterations to ensure a perfect fit. This can add several hundred dollars to the cost of your dress.

It is important to include your wedding dress in your overall budget. Allocate a portion of your budget to attire and take into account the style of dress you want, where you’ll be purchasing it, and the cost of alterations. the amount you spend on your wedding dress is up to you and your priorities. And remember, the most important thing is that you feel beautiful and confident on your wedding day, regardless of the price tag of your dress.