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Can you make a lot of money as a wedding planner?

Wedding planning can be a dream job for many. The fantasy of creating a memorable and perfect day for couples is alluring. Plus, it is a job that is challenging and requires creativity. But, apart from the passion and excitement associated with this profession, a question that many people ask is: Can you make a lot of money as a wedding planner?

The answer to this question is a bit complex as the earning potential for wedding planners varies depending on several factors. In this blog post, we will dive deeper into those factors and discuss how much you can make as a wedding planner.

Earning potential

According to the Bureau of Labor Statistics (BLS), the median annual salary for a wedding planner in the USA is around $50,000. However, it is essential to keep in mind that this is just a median value and that the earning potential can be significantly higher or lower than this, depending on factors like location, experience, reputation, and the size and scope of a wedding planner’s operations.

In the USA, wedding planners based in larger metropolitan areas tend to earn more than those in small towns. Similarly, if you have been working as a wedding planner for a long time and have an established reputation, you can expect to earn more than someone who is just starting.

In addition to location and experience, the size of weddings can also affect the earning potential of a wedding planner. Larger weddings typically mean more work for a planner, which usually means higher fees. Thus, wedding planners who specialize in larger, more extravagant events typically earn more than those who focus on smaller, more intimate weddings.

How to increase your earning potential as a wedding planner

If you are aspiring to make a lot of money as a wedding planner, it is essential to run your business in a way that maximizes your earning potential. Here are a few ways you can do that:

Build a Strong Reputation

Building a strong reputation in the industry is essential to increase your earning potential as a wedding planner. Satisfied clients can recommend you to their friends and family, which can lead to more referrals and, ultimately, more work. To help build your reputation, prioritize client satisfaction, and show off your work with a robust online portfolio.

Specialize and Stand Out

Wedding planning is a crowded field, so it is necessary to specialize in something or stand out. You can choose to specialize in a particular type of wedding, like destination weddings or same-sex weddings. Alternatively, you can differentiate yourself from other planners by offering unique and creative wedding ideas that clients may not have considered before.

Offer Additional Services

One way to boost your earning potential as a wedding planner is by offering additional services beyond wedding planning. For example, you can offer photography, floral arrangements, or even catering services. This not only brings in extra income but can also provide a more comprehensive and convenient experience for your clients.


In conclusion, wedding planning can be a lucrative career choice if done correctly. As we’ve discussed, several factors determine the earning potential of a wedding planner, such as location, experience, reputation, and the scope of their operations.

It is important to keep in mind that while the potential for earning a lot of money is there, wedding planning is not a “get rich quick” job. It requires passion, creativity, dedication, and hard work to be successful. However, if you’re willing to put in the time and effort, wedding planning can be a rewarding career path both financially and emotionally.


Is wedding planning a good career option?

Wedding planning can be an exciting and fulfilling career path for those who possess the necessary skills and passion for the job. It is a career where the work centers around ensuring two people have the happiest day of their lives, stay within their budget and stick to a schedule. Being a wedding planner is not only about organizing an event; it involves extensive communication with clients, vendors, and the bridal party to ensure everyone is on the same page and ready for the big day.

One of the most significant advantages of pursuing a career as a wedding planner is that there is always a demand for this service. People never stop getting married, and weddings will always be a significant event that requires careful planning and attention to detail. This means that you will never experience a downturn in job opportunities as long as you market your business appropriately.

Moreover, wedding planning can be a very rewarding career. You get to be a part of a client’s special day and help them bring their vision to life. Seeing the happy couple and their loved ones enjoying the occasion you’ve planned for them can be an incredibly satisfying feeling. If you are passionate about creativity, event planning, and enjoy working with people, then this may be the right career path for you.

However, this career also comes with its challenges. A wedding planner must be skilled in managing conflicts, negotiating, and problem-solving effectively. One must have excellent organizational and time management skills to coordinate vendors, transportation, decorations, catering, and the bridal party’s schedule.

A career in wedding planning can be highly rewarding, challenging, and exciting, making it a great career option for those who are committed to hard work, creativity, and attention to detail. With the right combination of professionalism and passion, you can build a successful business and have a fulfilling career in the wedding planning industry.

Can wedding planning be a side hustle?

If you are passionate about wedding planning and enjoy the process of creating the perfect day for the couple, then wedding planning can definitely be a potential side hustle for you. Many self-employed wedding planners started their own companies as a part-time side hustle before building it up to a full-time career.

The benefit of wedding planning as a side hustle is that you get to have a flexible schedule and take on as many or as few clients as you want. This allows you to maintain a full-time job while still having the opportunity to pursue your passion for wedding planning on the side. Additionally, wedding planning as a side hustle allows you to gain experience and build a portfolio of work while earning extra money in the process.

However, it’s important to note that becoming a successful wedding planner, whether as a side hustle or a full-time career, requires dedication and hard work. You must be willing to invest time and effort in learning the ins and outs of the industry, building your brand, and networking in order to land clients.

If you’re interested in pursuing wedding planning as a side hustle, some key steps to take would be to research the industry and gather information, build your portfolio and network, create a brand and website, and set up a system for managing clients and finances. With these steps in place, you can start taking on clients and building your wedding planning business as a successful side hustle.

What are the disadvantages of wedding planner?

While many couples find hiring a wedding planner to be a helpful way to alleviate the stress and workload of wedding planning, there are also some potential downsides to consider. One major disadvantage is the cost. Weddings are already a big expense, and hiring a wedding planner is an additional cost that can add up quickly. Depending on the planner’s level of experience and services offered, their fees could range from a few thousand dollars to tens of thousands of dollars. For some couples, affording a wedding planner would require cutting other parts of their wedding budget or taking on additional debt.

Another potential disadvantage of hiring a wedding planner is the challenge of finding the right one. Wedding planners come with varying levels of expertise, style, and personality, and it’s important to find someone who can understand and execute your vision for the big day. However, not all planners will be a perfect match for every couple, and it can take time and research to find a planner you trust and feel comfortable with. Additionally, some couples may find that a planner’s ideas or preferences don’t align with what they had in mind for their wedding, which could create additional stress or frustration.

Lastly, some couples may feel that hiring a wedding planner takes away from the personal experience of planning their wedding. For some, the process of choosing vendors, designing decor, and making other decisions together is a meaningful way to bond and connect during the engagement period. Hiring a planner means relinquishing some control over these decisions, and for some couples, that loss of control could be a downside.

While there are certainly benefits to hiring a wedding planner, it’s important to weigh those benefits against the potential downsides to determine whether a planner is the right choice for you. If you do choose to hire a planner, take the time to research and interview several candidates to find someone whose vision and personality align with yours, and be prepared to allocate a significant portion of your budget towards their services.