Skip to Content

Who bought wedding paper divas?

When it comes to planning a wedding, there are a million decisions to be made. One of the most important, and often the most overlooked, is the invitations. Wedding invitations set the tone for the entire event and provide guests with all the necessary details. That’s where Wedding Paper Divas comes in- the online retailer has been providing couples with beautiful and customizable wedding invitations since 2006. However, in recent years the company has undergone some changes. So, who bought Wedding Paper Divas? Let’s take a closer look.

The Early Days of Wedding Paper Divas

Wedding Paper Divas was founded in 2006 by three friends, Laura Ching, Thao Nelson, and Jen Chen. The company quickly gained popularity among couples looking for elegant and customizable wedding invitations. The founders saw a need for a company that could create unique, personalized invitations that would capture the couple’s style and theme. The company’s success didn’t go unnoticed, and in 2011, it was acquired by Shutterfly, Inc.

Shutterfly and Wedding Paper Divas

Shutterfly is an American-based image publishing service, providing personalized products including photo books, gifts, and greeting cards to millions of customers. The company’s mission is to help people create and share their memories through their online platform. Wedding Paper Divas was a perfect fit for Shutterfly, as it complemented the company’s existing suite of premium lifestyle brands. As part of the acquisition deal, Wedding Paper Divas continued to operate as its own brand, providing customizable wedding invitations and stationery.

The Evolution of Wedding Paper Divas

After the acquisition, Wedding Paper Divas continued to grow and expand its offerings. In addition to invitations and stationery, the company started providing save-the-dates, bridal shower invitations, thank you cards, and more. The website also became more user-friendly, providing couples with an intuitive design tool for easy customization and personalization.

However, in 2018, Wedding Paper Divas underwent a significant change. The company was absorbed into Shutterfly’s brand portfolio, and the Wedding Paper Divas website was shut down. Instead, the brand was integrated into Shutterfly’s main website, providing customers with the same quality products and design tools they had come to love under the Wedding Paper Divas name.

What Happened to Wedding Paper Divas?

So, what happened to Wedding Paper Divas? In short, the brand was folded into Shutterfly’s main business operations. This decision was made for a variety of reasons. By integrating Wedding Paper Divas into the Shutterfly brand, the company was able to streamline operations and make the ordering process more efficient for customers. Additionally, the move helped Shutterfly consolidate their diverse portfolio of brands.

While the Wedding Paper Divas website no longer exists, customers can still access the same quality products and design tools through Shutterfly’s website. The brand’s iconic style, attention to detail, and dedication to customer satisfaction live on under the Shutterfly umbrella.


In conclusion, Wedding Paper Divas was acquired by Shutterfly, Inc. in 2011, who continued to operate the company as a separate brand providing customizable wedding invitations and stationery. In 2018, the Wedding Paper Divas website was shut down, and the brand was integrated into Shutterfly’s main website. Despite these changes, the brand’s quality, design, and commitment to customer satisfaction remain unchanged. Shutterfly remains a leader in the personalized products industry, providing couples with the ability to easily create beautiful and unique wedding invitations and stationery.