Skip to Content

What happened to FTD florist?

For decades, FTD, or Florists’ Transworld Delivery, was a household name when it came to floral arrangements. However, in more recent years, the company has faced financial struggles and even filed for bankruptcy. So, what happened to FTD florist? In this post, we’ll explore FTD’s history, its financial troubles, and what ultimately led to its downfall.

A Brief History of FTD

FTD was founded in 1910 by a group of 15 American florists who formed a network to facilitate the delivery of flowers across the country. It quickly became known for its iconic Mercury Man logo, which symbolized the speed and reliability of its flower delivery service.

Over the decades, FTD grew to become the largest floral wire service in the world, with a network of over 50,000 florists across the globe. It was a trusted brand that was synonymous with high-quality flowers and top-notch customer service.

Acquisitions and Financial Struggles

In 1994, FTD was acquired by Perry Capital Corporation from the florists who originally owned the company. Under Perry Capital’s ownership, FTD began to shift away from its traditional business model of being a network of independent florists.

Instead, the company began to acquire other floral companies and expand its own in-house floral arrangements. This move was meant to give FTD more control over the entire flower delivery process and make it more profitable.

However, this strategy ended up backfiring as FTD struggled to keep up with the changing landscape of the floral industry. Online retailers like Amazon and 1-800-Flowers began to dominate the market, and FTD found itself losing ground.

On top of this, FTD faced several financial setbacks, including a decline in revenue and a mountain of debt. In 2018, the company reported a net loss of $234.3 million, which was a significant blow to its financial health.

Bankruptcy and Sale

In June 2019, FTD filed for Chapter 11 bankruptcy protection, citing its financial struggles and mounting debt. This move allowed the company to restructure its operations and attempt to get back on track financially.

During this time, FTD attempted to sell itself to outside investors, but was unable to find a buyer. Ultimately, FTD was sold to Nexus Capital Management in November 2019 for $95 million.

Under its new ownership, FTD has attempted to revamp its business model and improve its financial health. It has closed several of its own floral shops and focused more on its digital offerings.


In conclusion, FTD’s downfall can largely be attributed to a shift away from its traditional business model and a failure to adapt to changing market forces. The company’s acquisitions and move toward in-house floral arrangements ultimately hurt rather than helped its bottom line.

However, with new ownership and a renewed focus on digital offerings, FTD may be able to turn things around. Time will tell whether the company can regain its footing and reclaim its place as a top floral delivery service.


Is FTD still in business?

Yes, FTD is still in business. The company has undergone significant changes in recent years, including bankruptcy and a shift in its business model, but it is still operating and serving customers.

In 2019, FTD emerged from bankruptcy with a restructured business plan. One major change it made was to place more emphasis on its digital marketplace, allowing florists and other gift sellers to reach a broader audience online. As part of this effort, FTD revamped its website and launched a mobile app to make it easier for customers to order and track their deliveries.

FTD has also introduced new products beyond traditional floral arrangements, such as gourmet food baskets, wine and cheese pairings, and personalized gifts. These additions aim to appeal to a wider range of customers and help FTD stay competitive in the crowded online gifting market.

Another way FTD is staying relevant is by streamlining its order fulfillment system. The company has invested in a network of independent florists across the country who partner with FTD to handle same-day deliveries. This approach allows FTD to offer faster delivery times, while also supporting local businesses.

Ftd is still in business and making strides to adapt to the changing landscape of the gifting industry. Through a focus on digital sales, expanding its product offerings, and building a more efficient fulfillment network, FTD is positioning itself for continued success.

Is 1-800-Flowers better than FTD?

When it comes to online flower delivery, two of the biggest names in the industry are 1-800-Flowers and FTD. However, when it comes to determining which of these flower delivery services is better, it can be difficult to objectively compare the two. Both services offer a wide variety of flowers and arrangements, with quick and reliable delivery options. But, is one better than the other?

To help answer this question, we have to consider a few factors. One of the biggest factors is customer satisfaction. According to a study conducted by Wirecutter, a product review site owned by The New York Times, respondents were slightly more satisfied with the FTD arrangements overall compared to 1-800-Flowers. However, the difference in satisfaction ratings was negligible, making it difficult to say that one is definitively better than the other.

Another factor to consider is the quality and size of the flower arrangements. In the same study conducted by Wirecutter, it was found that FTD flowers were given very slightly higher ratings overall in their limited test. However, they did find that FTD’s mixed bouquets were much smaller than expected based on the pictures shown on their website. Meanwhile, 1-800-Flowers was praised for the quality of their roses and their long-lasting blooms.

Price is also a major factor when deciding between the two services. The prices for both 1-800-Flowers and FTD vary depending on the type of floral arrangement you choose, but in general, 1-800-Flowers is considered to be slightly more affordable. Additionally, 1-800-Flowers frequently offers discounts and promotions to customers, making their services even more cost-effective.

Determining whether 1-800-Flowers is better than FTD really depends on what factors are most important to you. Both services are reputable, offer a wide variety of flowers and arrangements, and are well-reviewed by customers. However, if price is a major concern for you, 1-800-Flowers may be your best bet. If you prioritize customer satisfaction and care about the size of your arrangements, FTD may be the way to go. it is up to the individual to decide which service meets their specific needs.

Who bought FTD?

From You Flowers, LLC (FYF) has recently acquired FTD, LLC, which had been leading the floral industry for over a century with its innovative approach. FYF, on the other hand, is already one of the largest floral e-commerce companies in the US and has a strong presence in the market. The merger of FYF and FTD has created a new global platform in the floral and gifting industry, combining their respective strengths and expertise. While the terms of the acquisition remain unknown to the public, it is expected that the deal will bring significant growth opportunities and create synergies between the two companies, enabling them to reach a more diverse customer base and boost their profitability in the long run. The acquisition also signals FYF’s ambitions to expand its reach beyond its current market share and establish itself as a major player in the global floral industry. It is yet to be seen how the merger will affect the operations of FTD and whether any job or location cuts would be implemented in the future. Nonetheless, it is clear that the acquisition marks a significant development in the floral industry and is worth keeping an eye on in the coming years.

Is it better to order from a local florist or online?

When it comes to buying flowers, you have a few options. You can visit a local florist in your area, or you can order them online and have them delivered to your desired location. While online shopping has become increasingly popular, local florists have been around much longer and still remain a go-to source for many customers.

One of the main advantages of buying from a local florist is the level of personalization and attention to detail you can expect. Local florists are able to create customized arrangements that meet your specific needs and preferences. You can work directly with the florist to select the type of flowers, colors, and style that best fit your occasion.

Another factor to consider is the freshness and quality of the flowers. Local florists often have access to the freshest flowers available, as they are typically sourced directly from local growers. Online retailers, on the other hand, often rely on a network of distributors and may not always have the freshest and highest-quality blooms.

In addition to the quality of the flowers, delivery is also a key consideration. When you order from a local florist, you can often arrange for same-day delivery, which is especially important for time-sensitive occasions like weddings and funerals. Online retailers may offer faster shipping options, but there is typically a higher cost for expedited delivery.

Finally, supporting your local florist helps to boost your local economy. By keeping your dollars within your community, you are helping to support small businesses and are contributing to the growth and development of your local area.

While online shopping has its perks, there are many good reasons to buy from a local florist. Personalization, quality, and supporting your local economy are just a few of the benefits you can expect when you trust your floral needs to your neighborhood florist.

Is FTD or Teleflora better?

FTD and Teleflora are a couple of the most popular floral wire services in the United States. Each of these companies allows customers to order flowers online or over the phone, and then gets local florists to deliver the arrangements. While both FTD and Teleflora are similar, there are several differences between the two that you might want to consider.

Firstly, if you’re looking for a service to send flowers internationally or to harder-to-reach parts of the US, FTD might be your best bet. FTD has been in business for over 100 years and has a worldwide network of florists. This means that they can get flowers to nearly any part of the world quickly and efficiently. Teleflora, on the other hand, has a smaller network of florists and might not be the best choice if you’re looking for international delivery.

Another factor to consider is the quality of the flowers and the arrangements. While both FTD and Teleflora use local florists to create their bouquets, we have received mixed reviews from both services. While some customers have been thrilled with the quality of the flowers they received, other reviews have been less favorable. However, in our experience, FTD has consistently delivered better quality bouquets than Teleflora.

Of course, price is always a consideration when choosing between two similar services. Both FTD and Teleflora offer a wide range of products at different price points, so you should be able to find something that fits your budget. However, in general, we have found that FTD is slightly more expensive than Teleflora, so if you’re looking for a bargain, Teleflora might be your best bet.

The decision of whether FTD or Teleflora is better depends on your needs and preferences. If you’re looking for a floral wire service with a wide international network and consistently high-quality flowers, FTD might be the way to go. On the other hand, if you’re on a tight budget or want a wider selection of lower-priced bouquets, Teleflora might be the better option.