Let’s face it. The pressure to make “the big day” perfect is REAL. The caterer, the music, the flowers, the dreaded seating arrangements, are all enough to overwhelm any bride or groom to be, and you haven’t even gotten to the outfits! And as countless couples finalize all the details for their overall look, one thing remains the same, the desire to not only look good but feel great about your choices. That’s why savvy brides and grooms to-be are increasingly opting for created diamonds for their engagement and bridal jewelry selections.
Enter ALTR Created Diamonds, the leader in lab-grown diamonds and bespoke jewelry. Offering sustainable and socially conscious stones, ALTR has seen an increase in demand season after season. Acting as the only vertically aligned diamond jewelry house, ALTR grows, cuts, polishes and manufactures their jewelry in-house (at a facility powered by wind turbines to boot!), before sending the luxe pieces (created with 100% recycled gold) directly to retailers and consumers. An added bonus, the created diamonds are frequently better quality, and larger stones at a more accessible price point than their lab grown counterparts.
To help our soon-to-be-wed readers, we tapped ALTR founder, Amish Shah to share some insights on diamond trends for engagements, weddings and beyond. His top tips:
- Emerald and square cut stones saw a serious drop in popularity as brides-to-be turned towards the softer and more feminine curved shapes of oval, round and the it-stone of the moment – pear. The finger-flattering cut channels a retro look that feels simultaneously timeless and utterly modern.
- In 2019 brides and grooms will buck the tradition of a matching wedding band opting instead to rock the engagement ring solo, or selecting a band that better fits their personality and style. In fact, many of these more adventurous couples are wearing this ring on their right hand acting as another statement piece in their collection.
- Colorless stones and white gold or platinum bands are so 2018. The contemporary couples are looking for soft hues of blush, canary and even baby blue in their stone selection, or they opt for a clear center stone set against a flattering rose or yellow gold band. The warmer shades are often a better match for skin tones and allow the jewelry to really take center stage.
- Gone are the days when a bride or groom just wanted a ring – now they want a life! Whether it’s a down payment on a house, putting a dent in that wedding budget, or taking the honeymoon of a lifetime, couples are far more interested in a ring PLUS. With created diamonds, the accessible price point offers a jaw-dropping diamond without having to sacrifice on the rest of your life. Talk about a stepping stone to the future.