Sheraton is a well-known hotel brand that has been around for many years. It is known for its luxury accommodations, exceptional service, and prime locations in popular destinations around the world. However, many people are confused about whether it is owned by Marriott or Hilton. In this blog post, we will address this question and explain the history of Sheraton and its ownership.
The History of Sheraton
The story of Sheraton began in 1937 when two businessmen, Ernest Henderson and Robert Moore, bought a small hotel in Springfield, Massachusetts. They named the hotel Sheraton and a year later, they purchased two more hotels, also naming them Sheraton. The company expanded rapidly over the next few years, and by 1945, they had 20 Sheraton hotels. In 1949, Sheraton became the first hotel chain to be listed on the New York Stock Exchange.
Over the years, Sheraton continued to expand, and by the 1960s, it had become one of the largest hotel chains in the world. In 1968, Sheraton merged with the ITT Corporation, a global conglomerate that owned a variety of businesses, including hotels. This partnership allowed Sheraton to continue to grow and develop new hotels and resorts around the world.
Is Sheraton Owned by Marriott or Hilton?
Sheraton has changed ownership several times over the years. In 1998, ITT Corporation spun off its hotel division, which became known as Starwood Hotels and Resorts. Starwood owned several other well-known hotel brands, including Westin, St. Regis, and W Hotels. In 2016, Marriott International bought Starwood, bringing all of its brands, including Sheraton, under the Marriott umbrella.
So, to answer the question, Sheraton is now owned by Marriott. However, it is important to note that Sheraton has not always been owned by Marriott, and has in fact been owned by several different companies over the years.
What Does This Mean for Sheraton Guests?
The ownership of a hotel brand is important to some guests because it can affect the quality of service and amenities offered. However, for Sheraton guests, the change in ownership from Starwood to Marriott has had little impact on the overall experience. Sheraton continues to offer the same high-quality accommodations, exceptional service, and prime locations that it has always been known for.
In fact, the acquisition by Marriott has allowed Sheraton to expand even further and reach more global destinations. Marriott has invested heavily in renovating and updating Sheraton hotels around the world, ensuring that they remain competitive and up-to-date with the latest trends and technologies.
Conclusion
In conclusion, Sheraton is currently owned by Marriott, but it has changed ownership several times over the years. Despite these changes, Sheraton has remained a premier hotel brand known for its luxury accommodations, exceptional service, and prime locations around the world. The acquisition by Marriott has allowed Sheraton to continue to grow and expand, offering guests even more options for their travel needs. Whether you choose to stay at a Sheraton hotel owned by Marriott, Hilton, or another company, you can be sure that you will enjoy a first-class travel experience.
FAQ
Do you get Marriott points at Sheraton?
Yes, you can earn Marriott Bonvoy points at Sheraton hotels. This is because Sheraton is a part of the Marriott Bonvoy brand portfolio, which means that it participates in the Marriott Bonvoy loyalty program. The Marriott Bonvoy program allows guests to earn points for eligible stays at Marriott Bonvoy properties, including Sheraton.
When you stay at a Sheraton hotel and sign up for the Marriott Bonvoy program, you will earn points for your eligible hotel charges. You can earn points for room rates, food and beverage charges, and other eligible expenses charged to your room during your stay. The number of points you earn for your stay depends on your Marriott Bonvoy membership level, as well as the room rate and other expenses you incur.
You can redeem your Marriott Bonvoy points for rewards such as free hotel stays, room upgrades, flights, and other travel experiences. As a member of the Marriott Bonvoy program, you can also earn elite status based on the number of nights you stay in Marriott Bonvoy properties during a calendar year. The higher your elite status, the more benefits you can earn, such as room upgrades, late checkout, and access to exclusive lounges.
If you stay at a Sheraton hotel and are a member of the Marriott Bonvoy program, you can earn Marriott Bonvoy points for your eligible hotel charges. These points can be redeemed for rewards such as free hotel stays and other travel experiences. Additionally, being a member of the program can help you earn elite status and unlock even more benefits during your stays at Sheraton and other Marriott Bonvoy properties.
What is the difference between Marriott and Sheraton?
Marriott International and Sheraton Hotels & Resorts are two of the most recognizable names in the hospitality industry, with a global presence spanning continents and countries. Despite being part of the same company, there are distinct differences between these two hotel brands.
First, it is important to note that Sheraton Hotels & Resorts used to be part of Starwood Hotels & Resorts, which Marriott acquired in 2016. Since then, Sheraton has been folded into Marriott International’s portfolio of brands, though it still retains some of its original characteristics.
One primary difference between Marriott and Sheraton is their respective brand identities. Marriott is known for its strong and consistent branding across all its hotels, which creates a sense of familiarity for guests no matter where they stay. In contrast, Sheraton’s identity tends to be more flexible, with each property or location adopting its own unique style and personality. This means that a Sheraton hotel in one city might have a completely different vibe than one in another city, while guests can usually expect the same experience at a Marriott hotel, regardless of location.
Another key difference between the two brands is their target audience. Marriott is considered to be a more upscale brand, with properties ranging from budget-friendly to ultra-luxurious. The company has several sub-brands that cater to different segments of the market, including Marriott Bonvoy, Ritz-Carlton, and St. Regis. In contrast, Sheraton is generally positioned as a premium brand, which means it falls somewhere in the middle of the market in terms of price and amenities. Sheraton hotels tend to be more luxurious than your average mid-range hotel but not quite as high-end as a Ritz-Carlton or St. Regis.
Finally, there are some differences in the types of locations where you might find Marriott and Sheraton hotels. Marriott has a broader global reach than Sheraton, with properties in over 130 countries worldwide. The company is especially strong in the U.S., where it has a significant presence in most major cities. Sheraton, on the other hand, has a more limited global footprint, with most of its properties located in the U.S. and Asia. The brand is particularly popular in China, where it has over 80 hotels.
While both Marriott and Sheraton are part of the same company, there are distinct differences between the two brands. Marriott is known for its strong branding and upscale positioning, while Sheraton has a more flexible identity and a premium positioning. Marriott also has a broader global reach than Sheraton, though both brands have a significant presence in the U.S. and Asia.
What rewards program is four points by Sheraton?
Four Points by Sheraton is a brand under the bigger umbrella of Marriott International Inc. The Four Points by Sheraton brand places emphasis on delivering uncomplicated comfort to guests. In terms of its rewards program, Four Points by Sheraton is part of the larger Marriott Bonvoy program. As a member of Marriott Bonvoy, you can earn points every time you stay at a Four Points by Sheraton hotel. These points can later be redeemed for free hotel stays, room upgrades, and other benefits. Additionally, you can earn extra points by booking your stay directly through the Marriott Bonvoy app or website, by using a Marriott Bonvoy credit card, and by participating in promotions and special offers. It is worth noting that to earn miles at Four Points by Sheraton, one must be a member of Marriott Bonvoy. Four Points by Sheraton is a hotel brand that allows guests to earn and redeem points through the Marriott Bonvoy rewards program, which offers several benefits and perks to members.
Is Sheraton part of Starwood Preferred Guest?
Yes, Sheraton is a part of Starwood Preferred Guest (SPG), which is a loyalty program offered by Starwood Hotels & Resorts. Sheraton is one of the many hotel brands that fall under the umbrella of Starwood, which is a global hotel and leisure company that offers a wide range of accommodation options.
SPG is a rewards program that allows members to earn points for their stays at any of the Starwood hotels, including Sheraton. These points can then be redeemed for various benefits, such as free nights, upgrades, and other exclusive perks.
As a member of SPG, guests staying at Sheraton hotels can enjoy a number of benefits, such as late check-out, complimentary Wi-Fi, and access to exclusive events and experiences. Members can also earn bonus points through SPG promotions and partnerships, which can help them reach higher membership tiers and unlock even more rewards.
In 2016, Starwood Hotels & Resorts was acquired by Marriott International, and the two companies merged their loyalty programs, with SPG becoming part of Marriott’s loyalty program, Bonvoy. Despite the merger, Sheraton remains a brand within the Marriott portfolio, and guests can still earn and redeem points through the Bonvoy program for stays at Sheraton hotels.
Sheraton is part of Starwood Preferred Guest, which offers a loyalty program that rewards guests for their stays at Starwood hotels, including Sheraton. While SPG has now become part of Marriott’s Bonvoy program, Sheraton remains a brand within the Marriott portfolio, and guests can continue to earn and redeem points for their stays.
Does Marriott own Sheraton Vacation Club?
Marriott International, a leading hotel and hospitality company, has a significant presence in the vacation ownership market through its subsidiary, Marriott Vacation Club. The Marriott Vacation Club offers its members access to a network of resorts around the world, and it has established itself as a leading provider of vacation ownership experiences.
Sheraton Vacation Club is another vacation ownership brand that operates within the Marriott family of companies. Sheraton Vacation Club was previously owned by Starwood Hotels & Resorts, which was acquired by Marriott International in 2016. As part of its acquisition of Starwood, Marriott inherited the Sheraton Vacation Club brand.
In 2019, Marriott announced the consolidation of its vacation ownership brands, which included the Marriott Vacation Club, Sheraton Vacation Club, and Westin Vacation Club. These three brands were rebranded under one name, Marriott Bonvoy Vacations. This new brand brought the three vacation ownership brands together under one umbrella, giving members access to a larger network of resorts and new benefits.
While Marriott did not originally own Sheraton Vacation Club, it acquired the brand as part of its acquisition of Starwood Hotels & Resorts. Today, Sheraton Vacation Club operates as part of the Marriott family of companies under the rebranded name, Marriott Bonvoy Vacations.