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Do you save money at a trunk show?

If you’re a fashion-savvy shopper, you’re probably familiar with trunk shows. But if you aren’t, here’s a quick rundown: a trunk show is essentially a pop-up event for a particular designer, during which they showcase their latest collection to the public. So, what’s the draw of a trunk show? One major factor is the prospect of snagging a discount on high-end clothes, shoes, and accessories. In this post, we’ll explore whether or not you really save money at a trunk show.

The Pros of Shopping at a Trunk Show

Trunk shows are often touted as a win-win situation for both the designer and the shopper. Here are some of the benefits of attending a trunk show:

Access to the Latest Collections

If you’re a fashion enthusiast who loves being ahead of the trends, a trunk show is an excellent opportunity to get a first look at the latest pieces from your favorite designer. In most cases, you’ll be able to see and try on items that haven’t even hit stores yet.

The Chance to Meet the Designer

Trunk shows provide a unique opportunity to interact with the designer in person. This is an excellent chance to ask questions and learn more about the creative process behind your favorite collections.

Exclusive Offers and Discounts

While trunk shows aren’t technically sales events, they often do offer a discount for those who place their order on the spot. (They might even throw in a few extras free of charge, too!)

So, Do You Really Save Money at a Trunk Show?

The short answer is: it depends on the designer and the specific event. Here are some factors that can impact whether or not you save money when shopping at a trunk show:

The Designer

Some designers are more generous than others when it comes to offering discounts at their trunk shows. If you’re attending a trunk show for a luxury brand like Prada or Gucci, don’t expect to see a massive price drop. On the other hand, smaller and independent designers may be more willing to offer discounts to attract customers.

The Location

Trunk shows that take place in high-end boutiques or department stores may have higher markups than less fancy venues. If you’re attending a trunk show in a luxury locale, don’t expect to see a significant discount.

The Timing

Trunk shows are usually held right before a new season starts, which means the pieces being offered are typically new releases. Since these items are in high demand, it’s unlikely that the designer will offer a significant discount. However, if you attend a trunk show for a designer’s past season’s collection, you may be able to score a discount since they’re trying to clear out their older inventory.

Trunk Show Shopping Tips

Now that you know the ins and outs of trunk shows, here are some tips for making the most of your shopping experience:

Do Your Research

Before you attend a trunk show, research the designer and their products. Look at their website and social media accounts to get a sense of their style and pricing.

Set a Budget

It’s easy to get swept up in the excitement of a trunk show and overspend. To avoid buyer’s remorse, set a budget and stick to it.

Ask About Returns

Since trunk shows offer exclusive pieces that may not hit stores for a while, it’s important to find out about the return policy ahead of time. Make sure you’re aware of any restrictions or deadlines so you can make informed purchasing decisions.


While you won’t always save money at a trunk show, attending one is still an excellent opportunity to get a sneak peek at a designer’s latest collection and interact with the creative minds behind your favorite brands. Keep these tips in mind the next time you attend a trunk show, and you’ll be sure to have a successful shopping experience.


What is the difference between trunk show and sample sale?

Shopping for a wedding dress can be an exciting and memorable experience for any bride-to-be. It can also be a daunting task, with so many choices and styles to consider. One way to narrow down your options, and potentially save money, is to attend a trunk show or sample sale. While both events offer brides-to-be the opportunity to purchase a wedding dress at a discounted price, there are some key differences between the two.

A trunk show is an event where a visiting designer showcases their entire collection for brides-to-be at a particular store or boutique. It is a unique opportunity for brides to see and try on dresses from a designer that may not be readily available in their area or country. During a trunk show, brides can schedule appointments with the designer to get a custom fitting and personalized recommendations for accessories or alterations. Trunk shows often require appointments and can last for a few days to a week.

On the other hand, a sample sale is when stores sell the dresses that brides try on in the store, with often very large discounts. These dresses may have been used for photo shoots or displays, and they may have minor imperfections or signs of wear. Sample sales can be a great opportunity for brides to snag a designer gown at a fraction of the original price. However, since these sales typically occur during a limited time period, and the dresses available are limited, it’s important to arrive early and be decisive about choosing a dress.

Trunk shows are a particularly good opportunity to check out a visiting designer whose full collections aren’t stocked in your country or city. While there are no discounts, brides-to-be can get the opportunity to work with the designer directly and potentially receive customized alterations. Sample sales, meanwhile, can offer brides the chance to score a designer dress for a fraction of the original cost. These events require an opportunistic attitude, however, as dresses may have signs of wear, and the selection is usually limited to what is available. both events offer a great chance for brides to purchase the dress of their dreams for a reduced price, but only if they are willing to put in the extra effort.

Why are sample sales so cheap?

Sample sales are events held by fashion designers or companies to sell their clothing and accessories at discounted prices. The merchandise sold at sample sales typically consists of samples used during the runway shows, pieces with minor imperfections, and last season’s stock. These items are offered at steep discounts because they are not considered perfect and the company is looking to get rid of them quickly.

Samples are usually created during the design and creation process to showcase the collection during fashion shows or presentations. They are typically made in a limited quantity and sized to fit the model, which means that they are not made to be sold to consumers. After the show, designers may use these samples for press or editorial shoots, but they eventually need to be cleared out to make room for new merchandise.

In addition to samples, designers also sell pieces with minor imperfections at sample sales. These could be items with a messed up hem, a small tear, or a missing button. While these defects are minor and can often be easily fixed, they are considered less than perfect and cannot be sold at full price in stores. Instead, designers sell them at sample sales at a fraction of their original cost.

Finally, sample sales are also a way for designers to get rid of last season’s stock. Once the season is over, designers need to make room for new collections and styles. To do this, they will often reduce the prices on last season’s merchandise and sell them at sample sales. This is why shoppers can often find expensive designer clothing and accessories at a fraction of the original cost.

Sample sales are so cheap because designers are looking to quickly clear out their inventory of samples, imperfect pieces, and last season’s stock. By offering this merchandise at discounted prices, designers are able to make room for new collections while also giving shoppers the opportunity to score designer fashion at affordable prices.

What percentage of sales do trunk shows take?

Trunk shows are a popular way for designers to showcase their latest collections to potential clients and customers. During these events, designers typically set up a temporary shop or display their wares in a retail location, allowing customers to view and purchase items in person. However, one important consideration for designers to keep in mind when planning a trunk show is the commission or percentage of sales that may be requested by the sponsor or event organizer.

The commission rates for trunk shows can vary greatly, depending on the specific event and the agreement between the designer and sponsor. Generally, sponsors may ask for commissions ranging from 20-50% of total sales made during the trunk show. This percentage is typically negotiable and may depend on factors such as the popularity of the designer, the expected attendance at the event, and the amount of effort the sponsor is putting into promoting the trunk show.

It is important to note that if the designer is selling the items themselves at the trunk show, the sponsor may be less likely to request a higher commission rate, as there is less risk involved for the sponsor. In this case, the designer may be able to negotiate a lower commission rate of around 30% or less. However, if the sponsor is responsible for making sales on behalf of the designer, they may be inclined to ask for a larger commission rate, as they will need to put in more effort to sell the items.

Finally, if the designer is selling items at wholesale prices rather than retail, the commission rate will typically be lower, as the sponsor is not responsible for marketing and promoting the items to retail customers. In this case, the commission rate may be closer to 10-20% of the wholesale price, rather than a percentage of total retail sales.

The percentage of sales that trunk shows take can vary greatly, depending on the specific event and the agreement between the designer and sponsor. Designers should be prepared to negotiate commission rates based on factors such as the expected attendance at the event, the level of promotion provided by the sponsor, and the method of sales used during the trunk show.