In the age of technology, business owners sometimes lose sight of the big marketing picture. While the web creates accessibility and easy dissemination of information, there is something to be said for a real-life book. The weight of it in your hands, the color on the cover, the feel of the pages… it all helps bring a product or service to life.
Blurb is bringing back the age of the book and helping business owners realize it still is one of the more valuable marketing tools for their business. Blurb’s Trade Books are affordable and can be used for a wide range of options. We’ve highlighted the three top ways you can get the most out of your trade book for your business.
1 Create a Portfolio
As your business grows, it will be crucial to showcase your work to others. The same is true for any, be they showing their investment portfolio through SoFi or showing off their range of work and prior contracts. With a trade book from Blurb, you’ll be able to incorporate everything you want with the ability to add text and photographs. Blurb’s trade books are available in three sizes, ranging from 5×8″ to 8×10″, which will allow you to choose the best option for your work and your budget.
With a hardcopy portfolio, you’ll have a clean and finished product to hand to a client in a sales meeting instead of having to show them on a computer screen. A professional portfolio can land you some big business for a small investment of time and money!
2. Publish a Helpful Guide
If you own and run your own business, you’re most likely an expert in something. Wouldn’t it be lovely if you could share some of your insights without giving away all of your secrets and in turn, people would recognize your knowledge on a subject matter?
Publishing a helpful guide or booklet can do just that for you! When your ideas are more copy-dense than picture-heavy, the trade book designs Blurb offers allow you to create a professional book. Fill the pages with valuable text and graphics, upload it to Blurb using one of the many tools they are compatible with, and get to marketing your book! Clients will love the information you give them, and once you’re established as an expert in their mind, there’s a good chance they will keep coming back!
3. Write a Mentorship Book
Maybe you’ve been in an industry for years and you’re at a comfortable sales level with clients who love your service or product. You’ve established yourself as an expert for consumers, but what about for other aspirant business owners? If you don’t mind sharing your tips and tricks of the trade with up and coming entrepreneurs, creating a mentorship book can be a great sales booster. It could initially be hard when coming to the task of then writing the said book in a professional and coherent way that’s accepted by the reader, as well as how to publish a book without any knowledge of the literature industry. However, provided you are to the point in your career that you can offer some specialized knowledge, it could prove a little easier to find your feet and an audience for your potentially valuable experience in a written form.
Use Blurb’s trade book layouts to create an information-dense book, filled cover to cover with dos and don’ts of the industry, marketing suggestions, and more. Just remember: price is an indicator of quality, so don’t undercut yourself on this piece.
Have you ever thought about publishing a book for your business? What’s holding you back? Leave us a message in the comments below and tell us about your experience at Blurb!